Marketing law, consumer law and e-commerce

Violation of marketing laws or consumer protection laws can have serious consequences for your business — including financial penalties, injunctions, fines and significant reputational loss, for example as a result of disclosure by the Consumer Ombudsman or other regulatory authorities.

It is therefore crucial that your company receives qualified legal advice on marketing, e-commerce and consumer affairs. At MAY Law, we have extensive and international experience advising on marketing law and consumer law in Denmark, the EU and the United States, and we help companies ensure compliance across jurisdictions.

Our lawyers advise on, among other things:

• compliance with marketing law, including misleading marketing, comparative advertising and pricing information;
  
• consumer protection rules, including the right of withdrawal, the right of complaint and the obligation to provide information
  
• e-commerce and digital sales channels, including webshops, subscription schemes and digital platforms
  
• digital marketing, including the use of social media, influencers, email marketing and online advertising
  

We assist both with the review and risk assessment of existing marketing initiatives and with ongoing advice in relation to new campaigns, product launches and sales initiatives. If you want your company to sell products in more EU countries or expand into the US market, we ensure that marketing and e-commerce comply with the relevant national and international regulations. At May Law, we work purposefully to ensure that your company achieves full compliance in all aspects of marketing law, consumer law and e-commerce — without compromising your commercial ambitions.